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The future of African travel depends on what we protect today

Across the industry, businesses are being asked to prove their impact. This is our chance to protect Africa’s environment and communities while making sustainability simpler, shared, and visible to every partner you work with.

The Sustainability Profile Initiative

A simple way to share sustainability information across the travel trade

The Sustainability Profile is a new, industry-designed solution to help suppliers share their sustainability practices in one standardised place, and help the global trade access that information without the usual back-and-forth admin.
Built in collaboration with sustainability experts, certification bodies, and industry organisations, the Sustainability Profile provides the African travel industry with a practical way to capture, share and access sustainability information across the supply chain.

The Challenge

New legislation is coming and it affects the entire industry supply chain.

  • Source market laws require reporting on supplier sustainability
  • Tour operators, DMCs and Travel Agents need to gather data across their entire supply chain 
  • Information resides in multiple formats and locations, resulting in unnecessary administration and duplication

The Solution

One quick, standardised assessment. One central place. Free for everyone.

  • An industry-designed and supported standardised information capture tool
  • Suppliers complete it once. Trade partners can access it anytime
  • Allows the global travel trade to see the actions that you are taking to operate responsibly 

*It does not replace certification

The future of African travel depends on what we protect today

Across the industry, businesses are being asked to prove their impact. This is our chance to protect Africa’s environment and communities while making sustainability simpler, shared, and visible to every partner you work with.

Organisations & Associations

Trade

For Suppliers

It makes it easier for partners to understand your sustainability progress.

  • Takes 45-60 minutes to complete
  • A simple yes/no questionnaire
  • Self-declared information, therefore no documentation or proof required
  • Indicates whether a supplier is certified or in the process of getting certified

For Tour Operators, DMCs, Travel Agents

Invite and encourage your supply chain to participate and hold them accountable.

  • Direct your suppliers to a single, convenient space where they can save and share their sustainability information
  • Encourage your suppliers to complete the questionnaire 

Watch the demo

Watch the demo

[Coming soon]

Harnessing the Power of Collaboration

Complying with new sustainability legislation will create challenges for individuals and businesses in the industry. The Sustainability Profile initiative provides a collaborative solution that addresses this issue at an industry-wide level, rather than placing the burden solely on individual companies. By standardising the information self-declaration process, centralising all relevant information, and making it accessible and free for the trade, we can reduce the administrative burden on individual companies.
Create your profile

The Sustainability Profile

Turn your sustainability story into something you can see and sell

Infographic_V2-Apr-16-2026-06-54-24-2461-AM

Make your sustainability progress visible

Create your profile

Helpful Resources

Powered by Wetu

Wetu is relied upon as the place where Suppliers load up their content and where the Trade can access it. This makes it a logical space to host the Sustainability Profile. If you do not have access to a Wetu profile or need assistance, please email support@wetu.com.

Helpful Resources:

Watch the demo