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The Sustainability Profile Initiative

A simple way to capture and share sustainability information

 An industry-designed solution that gives suppliers a central space to capture and share all their sustainability practices and then share it with the trade. (and takes less than 60 minutes to complete).

Watch the demo
See who's listed

The Sustainability Profile Initiative

Let’s collaborate to make sustainability simpler

A simple way to share sustainability information

An industry-designed solution that gives suppliers one standardised place to share their sustainability practices (and takes less than 60 minutes to complete). Your information is stored centrally, giving everyone a single point of access without any gruelling back-and-forth admin.

See who's listed

The Sustainability Profile Initiative

Let’s collaborate to make sustainability simpler

A simple way to share sustainability information

An industry-designed solution that gives suppliers one standardised place to share their sustainability practices (and takes less than 60 minutes to complete).

See who's listed

Complete it once. Share it with everyone.

Built alongside sustainability experts, certification bodies, and industry organisations.

The Challenge?

  •  New legislation means every link in the travel supply chain must now prove its sustainability practices.

  • Tour operators, DMCs, and travel agents need to gather that data across their entire supply chain. 

  •  Information sits in multiple formats and locations, which means unnecessary admin and duplication. 

  •  Real supplier community and conservation work stays invisible, buried in spreadsheets and email threads instead of being built into something searchable and sellable.

  •  Travellers get little transparency and no simple way to support the initiatives behind their trip. 

The Solution.

  •  Wetu's Sustainability Profile gives suppliers one standardised place to capture and share their sustainability practices with the trade, through a yes/no questionnaire that takes less than 60 minutes to complete. 
    *It does not replace certification 

  • Our Good We Do section enables suppliers to turn their responsible tourism story into a powerful marketing asset through a space dedicated to capturing their impact stories, videos and images.  

  •  Our Governance form gives trade partners the health, safety and legal due diligence they need, from fire and pool safety to insurance, data protection and legal history.

Together, the Sustainability Profile, Good We Do and Governance form keep honest records of what's being done, prove it with real stories and evidence, and confirm suppliers meet the safety and legal standards operators need.

The Challenge?

New legislation is coming, and it affects every link in the industry's supply chain.

  • Source market laws require suppliers to declare their sustainability practices

  • Tour operators, Destination Management Companies (DMCs) and travel agents need to gather data across their entire supply chain

  • Information sits in multiple formats and locations, which means unnecessary admin and duplication

The Solution.

One simple form. One central place. Easy for everyone.

  • One standardised way to capture sustainability information, designed and backed by the industry 

  • Suppliers complete it once, and trade partners can access it anytime 

  • Lets everyone see the responsible actions you're taking 

*Doesn't replace certification 

The future of African travel depends on what we protect today

Across the industry, businesses are being asked to prove their impact. This is our chance to protect Africa’s environment and communities while making sustainability simpler, shared, and visible to every partner you work with.

Organisations & Associations

Trade

For Suppliers

Make it easier for partners to understand your sustainability progress. 

  • Takes 45–60 minutes to complete 
  • Just a simple yes/no questionnaire 
  • Self-declared, so no documentation or proof required 
  • Not certified yet? That's fine; you can still show trade partners exactly where you are on the journey. 

For Tour Operators, DMCs, Travel Agents

Invite your supply chain to take part and hold them accountable. 

  • See immediately which suppliers are certified, in progress, or yet to start 
  • Access completed profiles anytime, without chasing individual paperwork 
  • Supports your own responsible tourism reporting, since all of your supplier data lives in one place 

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Sample iBrochure      Sample Discovery Itinerary

Make it easier for partners to understand your sustainability progress.

  • Takes 45-60 minutes to complete

  • A simple yes/no questionnaire

  • Self-declared information, so no documentation or proof required

  • Indicates whether the supplier is certified or in the process of getting certified

Invite your supply chain to take part and hold them accountable.

  • See immediately which suppliers are certified, in progress, or yet to start

  • Access completed profiles anytime, without chasing individual paperwork

  • Support your own responsible tourism reporting, since all of your supplier data lives in one place

Proof Over Promises

Let’s collaborate to make sustainability simpler

See how it works in practice 

Here's how the African Safari Collective turned one form into a business advantage.

See who's listed

What suppliers see

Profiles - Sustainability
1. Sustainability Profile under the Responsible Tourism tab in Profiles
Profiles - Sustainability
2. Good We Do section under the Responsible Tourism tab in Profiles
Profiles - Good We Do
3. Good We Do section under the Responsible Tourism tab in Profiles
Product Manager - Dashboard
4. Hover-and-click icons under the Responsible Tourism tab in Product Manager
Product Manager - Good We Do
5. The Good We Do pop-up under the Responsible Tourism tab in Product Manager
Product Manager - Sustain
6. Certification & Sustainability pop-up under the Responsible Tourism tab in Product Manager

What the trade sees

B2B_Profile-1
1. Overview tab on the B2B Profile 
B2B_Profile-3
2. Responsible tourism tab on the B2B Profile 
B2B_Profile-3
3. Responsible tourism tab on the B2B Profile 
Discovery-1
3. Good We Do section on the Discovery Itinerary output
Discovery-2
4. Sustainably certified badge on all Itinerary outputs
Discovery-3-1
5. Good We Do section on Lite Itinerary output

 

Sample Profile      Sample Itinerary

Want proof over promises?

Learn from African Safari Collective about what a completed Sustainability Profile changed for their business. 

Watch the demo

Make your sustainability progress visible

Create your profile

Watch the demo

[Coming soon]

Harnessing the Power of Collaboration

 The new sustainability legislation creates challenges across the industry, and facing it alone can be quite the burden. The Sustainability Profile allows one standardised, central, free process for everyone to easily gain compliance.  
Create your profile

The Sustainability Profile

Turn your sustainability story into something you can see and sell

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Create your profile

Helpful Resources

 

Frequently asked questions

What is the Sustainability Profile initiative?

The Sustainability Profile is a simple, standardised questionnaire that allows suppliers to share their sustainability practices in one central place.

It's designed to give trade partners a clear, consistent view of:

  • What you're already doing
  • Where you are on your journey
  • How you align with responsible tourism expectations
  • The accountability categories in the profile are; ‘Certified (third-party audit), Working with a sustainability standard (not yet certified), Actively implementing sustainability practices (not planning certification), Beginning our sustainability journey, Not yet started, Not applicable

Think of it as your "single source of truth" for sustainability, which means no more repeating yourself to every partner.

Who is the Sustainability Profile for?

Suppliers and Buyers/Tour Operators, DMCs, Travel Agents

Suppliers complete the form. Buyers use the data to make better, faster decisions.

What problem does the Sustainability Profile solve?

Right now, sustainability information is:

  • Scattered across emails, PDFs, and spreadsheets
  • Inconsistent between suppliers
  • Time-consuming to collect and verify

This creates admin overload for everyone.

The Sustainability Profile solves this by:

  • Centralising information in one place
  • Standardising the format
  • Making it accessible to the entire trade
How long does the Sustainability Profile take to complete?

Estimated time: 45–60 minutes

It's intentionally:

  • Simple
  • Non-technical
  • No documentation required
Do I need proof or documentation to fill in the Sustainability Profile?

No.

This is a self-declaration, not an audit.

  • No documentation required
  • No scoring or grading
  • No "pass/fail"

It's about sharing honestly where you are, not proving perfection.

Does the Sustainability Profile replace sustainability certification?

No.

Certification still matters for:

  • Formal verification
  • Compliance
  • Credibility

The Sustainability Profile is:

  • A visibility tool
  • A way to show progress while working towards certification
What kind of questions are included in the Sustainability Profile?

The questionnaire covers key areas like:

  • People practices (staff wellbeing, fair wages, training)
  • Energy & climate (renewables, energy tracking)
  • Water, waste, and plastic
  • Community and biodiversity
  • Procurement and culture

In total, there are 10 categories: biodiversity, community, people practices, water, energy and climate, waste and plastic, procurement practices, culture and heritage, credible communication, accountability

Questions are mostly simple Yes/No

Where does the Sustainability Profile information live?

Everything is housed within Wetu, the platform most African suppliers already use for:

  • Sales content
  • Images and videos
  • Rates and collateral

So instead of adding another tool, this becomes part of their existing workflow.

See what your Wetu profile can hold

How do buyers see my sustainability information in Wetu?

Buyers can see your Sustainability Profile, Certification, Good We Do and Governance content in four places:

  • The Supplier Profile link or QR code – shared directly between the supplier and buyer.
  • Wetu Product Manager – hover-and-click icons under the "Responsible Tourism" column, including the certificate from your certifying body.
  • Wetu Discovery, Classic and Lite itineraries – The "Good We Do" tab linked to your listing and certificate (the Sustainability Profile is not visible to travellers)
  • Wetu iBrochure – under the "Responsible Tourism" tab, with your certification shown under "Certification and Sustainability."
What is the Governance checklist and how does it relate to the responsible tourism information captured on a Sustainability Profile?

Your Governance checklist covers the bigger picture regarding health & safety, compliance, and due diligence, with a summary view of where you stand on sustainability.

The Sustainability Profile is the detailed version of that summary. It's where your full sustainability story lives, feeding into the sustainability line on your Governance checklist.

You only need to fill it in once. Complete your Sustainability Profile, and the details will flow through to the sustainability line on your Governance checklist automatically

See how Product Governance works on Wetu

Is there a fee or cost associated?

No, it is free for suppliers or buyers to view or use the Wetu Sustainability Profile initiative.

For Suppliers:

  • The Sustainability Profile is available as part of Wetu’s free ‘Core’ supplier profile.  A QR code and a URL link to a core profile can be shared with anyone.  The supplier does not need to be a Professional (paid) account holder.
  • The Good We Do is only accessible to suppliers using Wetu’s paid Professional profile package Pricing.

For Operators:

  • Buyers can access any supplier profile through a URL link or a QR code.  They are not required to have a Wetu account to access the supplier profile, but they will be required to ask the supplier to share the link or code with them directly.
  • Buyers/operators with Wetu accounts are able to access the supplier Responsible Tourism information within the platform through itinerary outputs, the iBrochures and Product Manager
What happens after I complete the Sustainability Profile?

Once submitted:

  • It becomes visible to your trade partners
  • It can be updated anytime
  • It contributes to your overall sustainability and Wetu profile
  • It is not visible to travellers
Is the information in the Sustainability Profile verified?

Yes.  Accredited suppliers can upload their existing certifications.

When the supplier submits their completed forms, their certification scheme provider will verify their accreditation.

What's in it for me as a supplier?
  • Increased visibility to your global buyer network
  • Easier access to sustainability-conscious operators
  • Less admin (do it once, share everywhere)
  • Clear understanding of your own sustainability progress
  • Stronger positioning in a competitive market
  • An opportunity to turn your responsible tourism story into a marketing asset that can be supported with proof.

Read how Gondwana Collection, Tanda Tula and Nkuringo Gorilla Lodge shared their story

What's in it for operators?
  • No more chasing suppliers for data
  • Standardised, comparable information
  • Easier compliance with regulations
  • Ability to build responsible itineraries with confidence and proof

See how Wetu works for DMCs and operators

What if I'm just getting started with sustainability?

Perfect. That's exactly the point.

This is not about being perfect. It's about:

  • Starting
  • Sharing
  • Improving
The Sustainability Profile question "Where are you on your sustainability Journey?"  allows users to select from a range of options - your selection becomes visible to operators.  The options are :

  • Certified (third-party audit)

  • Working with a sustainability standard (not yet certified)

  • Actively implementing sustainability practices (not planning certification)

  • Beginning our sustainability journey

  • Not yet started

  • Not applicable

Can I update my Sustainability Profile answers later?

Yes, and you should.

As your business evolves, you can:

  • Update your responses
  • Reflect new initiatives
  • Show progress over time
How do I get started?

Suppliers: Set up a Wetu core profile (if you don't already have one) — "Showcase Your Product in Minutes – Wetu Core Profile." Complete your Sustainability Profile form — "Making Sustainability Easier to Share with Wetu."

Create a free Wetu Core Profile

Operators: Start requesting it from your suppliers.

The more people participate, the more valuable this becomes for everyone.

What is the difference between the Sustainability Profile and the Good We Do sections on the itinerary?

The Good We Do is an open, dedicated section within the suppliers' Wetu profile that allows them to position and tell their responsible tourism story and becomes visible to travellers through the Wetu itineraries.  This section is only available to Wetu Professional profile account holders.

Learn more

The Sustainability Profile is a closed, yes/no questionnaire that lets operators view an accommodation supplier’s responsible tourism credentials; it is not visible to travellers in itinerary outputs.

Want to get started?

 

What is the value in having the Good We Do section

Your conservation and community story is transformed into colour and context with the addition of Good we do.  When you position it where the itineraries are actually being built, it becomes a selling point the trade can use in their own proposals, to travellers who care enough to pay for it. 

Supported with a completed Sustainability Profile and Governance forms, you are able to tell and sell your For Good story with confidence and proof.  

 

Powered by Wetu

 
For more information, contact support@wetu.com  

Put your responsible tourism practices where the trade can find them 

[Sign Up for a Free Wetu Listing]

Helpful Resources: